Plum Privacy Policy

At Plum, we take your privacy seriously.

This document explains what kind of information Wine Plum, Inc. and its subsidiaries and affiliates (collectively, “Plum”) collects and stores, including Personally Identifiable Information (i.e., data that can be reasonably linked to a specific individual or household) in connection with the operation of the Plum Appliance (collectively, “Plum Products”).

We pledge to:

-Be transparent about the types of information we collect and how we use them

-Ask your permission before sharing your Personally Identifiable Information with third parties for purposes other than to provide Plum’s services, and to do so only when we think it will be a welcome additional service

-Use our best efforts to keep your data safe and protect Plum Products from unauthorized access

By using this service, you agree to allow us to collect and process information as described below.

What information does the Plum Appliance collect?

The Plum Appliance collects:

  • Information input during setup
  • Data from the Plum Appliance sensors
  • Your wine history, wine reviews, and followers
  • Anonymized consumption information so we can build trend reports
  • Purchase information and social information from the Plum web and mobile apps
  • Technical information from the device

Information input during setup: When you install the Plum Appliance, you’ll be asked several questions.

Data from the Plum’s sensors: We collect data on how much argon is left in the canister, how much wine is left in each bottle, and what temperature is in each chamber. By recording this information, the Plum Appliance can offer better features.

Technical information from the device: In order to improve your experience over time and help troubleshoot any problem you may encounter with the Plum Appliance, we record your Plum Appliance model and serial number, software version, and technical information.

If a Plum Product interfaces to third party products and services, will information be shared?

Over time, Plum may provide the opportunity for you to interface Plum Products to one or more third party products and services, which will involve the exchange of information from your Plum Product. Your explicit consent and authorization will be required for this interface, and will be revocable by you at any time.

 What additional information does Plum collect and store when a user connects a Plum Product to the Internet?

To access your Plum Product over the Internet from a computer, a smartphone or a tablet, you will need to connect it to your Wi-Fi network. During setup, the Plum Product will ask for your Wi-Fi network name (SSID) and password to connect to the Internet. It will save this information on the device, along with your IP address, so that you can see Plum Appliance wine data from your computer, smartphone or tablet, and so that it can communicate with Plum servers and download software updates. Once connected to your Wi-Fi network, your Plum Product regularly uploads to Plum cloud servers the data mentioned above (excluding your Wi-Fi password) to provide you with the service. Additionally, when you create a Plum Account, we collect and store your email address. From that point forward, your email address is used for communications from Plum. Like most Internet sites, we routinely record log entries (including information such as your IP address) and technical information (such as your browser type and version) when your browser, mobile device or Plum Product contacts our servers. These log files are used for troubleshooting and are stored on our cloud servers.

How does Plum use the information it collects?

We use this information to provide and improve Plum Products and services, including information about your wine consumption. We may use your email address to send you this information, or to ask you to participate in surveys about your Plum use. We use service providers to perform some of these functions. Those service providers are restricted from sharing your information for any other purpose. We use industry-standard methods to keep this information safe and secure while transmitted over your home network and through the Internet to our cloud servers.

With whom does Plum share my information?

Under no circumstance do we share Personally Identifiable Information for any commercial or marketing purpose unrelated to the delivery of Plum Products and services without asking you first. We do not rent or sell our customer lists.

Our service technicians and other Plum employees have limited access to your information so they can answer your questions if you contact us for help and so they can monitor our servers for technical problems.

Except as described herein, we will only provide Personally Identifiable Information about our users to a third party if required to do so by law, or in the good-faith belief that such action is necessary to comply with state and federal laws or respond to a court order, subpoena, or search warrant.

We may share your aggregated and anonymous information in a variety of ways, including to publish trends about wine consumption, demographics data and other data that would be interesting to the general public. We’ve taken steps to ensure that the information cannot be linked back to you and we require our partners to keep all information in its anonymous form.

Your personal information may be collected, processed and stored by Plum or its service providers in the United States and other countries where our servers reside. As a result, your personal information may be subject to legal requirements, including lawful requirements to disclose personal information to government authorities, in those jurisdictions. If you select an outside party for the purchase of your Plum appliance and share your personal information, we cannot control the collection, storage or sharing of information collected by that party. Always check the privacy policies for any company that collects your personal information.

How long does Plum save my personal information and how can I delete it?

Plum stores your Personally Identifiable Information on Plum’s cloud servers for as long as you remain a Plum customer in order to provide you with the service. As described above, some information is stored directly on the Plum appliance. All information is encrypted and cannot easily be accessed.

If you have any questions, please contact us at

Website Privacy Policy

COLLECTION: Wine Plum, Inc. and its subsidiaries and affiliates (collectively, “Plum”) collect your information at and its sub-domains (each, a “Site”) in several ways. This information is used to provide users with Plum products and services, to allow us to understand how visitors navigate our Site, and to provide advertising that is relevant to your interests.

Purchase and Log-In Information: If you pre-order or purchase Plum products from our Site, we request that you provide your name, email address, billing and shipping address, credit card information and any other information necessary to complete the transaction. If you create a Plum account, your name, billing and shipping address and the last four digits of your credit card information can be stored. We do not collect or store your full credit card information. Our credit card processing service providers, Shopify and Stripe, will collect and store full payment card information from you, even as a guest user, when an order is placed until when it ships. If you create a Plum account and elect to have payment card information saved, Plum will store your payment information.

Mailing List Information: You may choose to submit your email address via a submission form located on our Site. Your email address may be used to send you news about Plum-related services, products or promotions. We may use one or more service providers to administer these messages, but we do not share your email address with spammers or any other third parties without your permission.

Appliance Usage information: If you are logged into your Plum account, we record the IP address you visit our website from. We store this data along with your email address, information about your Plum appliance, data collected directly by the appliance, a history of your appliance settings, and any other information we have collected about your use of Plum products and services. See our Privacy Statement to learn more about the usage information collected through our products.

Website Use Information: Like many websites, we and our third party partners analyze log file information and other data collected through cookies, web beacons, and other tracking technology, to collect information about your browsing behavior when you visit our website, including for example, your browser type, domains, page views, IP address, referring/exit pages, information about how you interact with our Site’s webpages and with third party links, traffic and usage trends on the service, etc. We use session cookies to keep you logged in while you use features of our web application; these disappear after you close your browser. We also use persistent cookies, which stay in your browser and allow us to recognize you when you return to the Site. We use this to remember your information so you will not have to re-enter it, to better understand how you use our website, to diagnose and fix technology problems, and otherwise enhance our services. In some of our email messages, we use a “click-through URL” linked to content on the Site. We track this click-through data to help us measure the effectiveness of our customer communications. We also use third party analytics tools (including Google Analytics) to assist us with analyzing and improving our service. Most Internet browsers automatically accept cookies, but you may be able to change the settings to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you set your browser to reject cookies, parts of our Site may not work for you. Please note, depending on your type of device or browser, it may not be possible to delete or disable all tracking mechanisms on your appliance.

Online Tracking and Your Choices:

  • As discussed above, because we track website usage information through the use of cookies for analytic and internal purposes only, your selection of the “Do Not Track” option provided by your browser may not have any effect on our collection of cookie information for these purposes. The only way to completely “opt out” of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or mobile device to delete and disable cookies and other tracking/recording tools.
  • We permit third party advertising partners to use cookies and other technology to collect information about your browsing activities over time and across different websites when you use our Site. For example, we use advertising services provided by third party ad partners, such as Google Display Network and Facebook, to market our services to you on other websites. Through a process called “retargeting,” each service places a cookie on your browser when you visit our Site so that they can identify you and serve you ads on other sites around the web based on your browsing activity. To avoid tracking by these third party ad partners, you can change your browser settings to reject cookies or to notify you when cookies are set and you could select the Do Not Track option on your browser, though we have no control over and cannot confirm whether these third party ad parties honor the Do Not Track browser signal.

Third Party Sites and Features: Our Site may contain links to other websites operated by third parties and may include social media features such as Facebook, Pinterest, and Twitter buttons (such as “Like,” “Tweet” or “Pin”). These third party sites may collect information about you if you click on a link and the social media sites may automatically record information about your browsing behavior every time you visit a site that has a social media button. Your interactions with these features are governed by the privacy policy of the company providing the feature, not by our privacy policy. We do not control what information these third parties collect. Please review your privacy settings on your social media sites and think carefully before clicking on links which may take you to a third party website.

DATA SHARING: Under no circumstance do we share your contact information for any commercial or marketing purpose unrelated to the delivery of Plum products and services without asking you first. We do not rent or sell our customer lists.

Our Plum employees have monitored access to your information so they can answer your questions if you contact us for help and so they can monitor our servers for technical problems.

We share your information with our service providers, vendors, or consultants that perform services on our behalf in connection with delivering or improving Plum products and services, which could include identifying and serving targeted advertisements, content or service fulfillment, billing, or providing analytics services. Our service providers will be given access to your information as is reasonably necessary to provide the service under reasonable confidentiality terms.

Except as described herein, we will only provide personally identifiable information about our users to a third party if required to do so by law, or in the good-faith belief that such action is necessary to comply with state and federal laws or respond to a court order, subpoena, or search warrant.

SECURITY: Plum takes security seriously and cares about the integrity of your personal information. We use commercially reasonable physical, administrative, and technological methods to transmit your data securely including HTTPS, SSL, and 128bit encryption. The data is stored using Amazon’s AWS cloud service. However, Plum cannot guarantee that unauthorized third parties will never be able to defeat our security measures or use your personal information for improper purposes. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

International Visitors: The Plum website is hosted in the United States and is intended for United States visitors. If you are accessing the site from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal data to the United States and by providing your personal data you consent to that transfer.

Business Transitions: Upon the sale or transfer of the company and/or all or part of its assets, your personal information may be among the items sold or transferred. We will request a purchaser to treat our data under the privacy statement in place at the time of its collection.

Changes to Privacy Policy: Please note that this privacy policy may change from time to time. We will not reduce your rights under this privacy policy without providing you with notice — on the Site or by contacting you — and the opportunity for you to stop using the Site.

If you have any questions, please contact us at

Last Updated: October 15, 2016